Luxury hotels carve a niche in Cairo
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A luxury hotel market is emerging in Cairo alongside the recovery of Egypt’s tourism industry after the downturn, hoteliers and analysts say.
The hotel company Kempinski opened a boutique property in Cairo this month, while Ritz-Carlton and Rocco Forte are renovating and rebranding existing hotels. Other brands heading to the city include a St Regis, being developed by Qatari Diar, and MGM Grand.
Ayman Sami, the head of Jones Lang LaSalle’s Egypt advisory business indicated that Egypt had largely been positioned as a low-budget tourist destination. But some investors had identified a gap in the high-end segment, he said.
The recently opened Kempinski Nile Hotel advertises itself as the first branded luxury boutique property in Cairo.
Excerpted from an article by Rebecca Bundhun for The National
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