Egypt hires Hill and Knowlton to communicate its expanding economy
Global public relations firm Hill and Knowlton is to spearhead an international campaign for Egypt to help generate investment into the country from across the globe.
The country wants to highlight its evolution from a developing economy into a secure international marketplace. The focus will be to communicate the competitive advantage Egypt offers companies locating to the country, including low corporate tax rates, major market trade agreements and a highly educated and youthful workforce.
Egypt has seen a significant growth in its tourism economy over the past two decades, and is now focused on mirroring that growth in sectors such as IT, energy, manufacturing and retail.
Egypt’s economy grew 4.5 per cent in 2009, despite the global economic crisis. The Egyptian government plans to get back to the seven per cent growth it had seen before the global crisis unfolded.
- Developing Geographic Awareness
- Going Global without Leaving the Classroom
- Acquiring Media Fluency through Business, Trade, and Technology
