Partnership to save heritage sites
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UNESCO and online community site TripAdvisor launched a partnership to help save some of the world’s greatest cultural sites. The pairing will see TripAdvisor pledge an initial $1.5million (£919,000) towards UNESCO’s ambitious World Heritage Centre, from which the UN’s culture wing will observe and preserve some 890 sites on its World Heritage List. These include some of the planet’s most celebrated ancient places, such as Stonehenge, the Theban Necropolis and Chichen Itza.
The World Heritage Site is a service providing support for nations which have ratified the 1972 World Heritage Convention – a benchmark which allowed states to identify and be helped in protecting their most prized cultural assets. UNESCO believes the two-year deal will see TripAdvisor’s 25 million online users raise awareness and flag up any issues surrounding the sites they visit on their travels. It will also allow web communities to interact with owners and custodians of heritage sites, so that some of the world’s best destinations can be saved from the dangers of war (such as Babylon), over-tourism, natural disaster and disrepair.
Excerpted from an article by Sean Williams for Heritage Key
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