Egypt launches desert tourism promotion
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After breaking the record for the fastest crossing of the Great Sand Sea last March 5, Egyptian adventurer Hesham Nessim plans to set another record on November 2009 in the Western Desert driving from Siwa to Abu Simbel.
Nessim will be driving the “fastest” vehicle ever to cross the Egyptian Western Desert. If this adventure were to succeed, it would be registered on the Guinness Book of World Records. The Egyptian Tourism Promotion Authority sponsors the event highlighting desert/ valley tourism and countless natural wonders of Egypt, in line with its current strategy to promote the desert tourism product.
The Egyptian Tourism Promotion Authority launched its pilot project dubbed Desert Tourism at the International Tourism Fair in Berlin (ITB) last March. The Egyptian desert is considered one of the most unique tourism products Egypt can offer guests worldwide. From geology, landscape, Great Sand Sea, Red Sea mountains, cultural highlights, 35 eco-lodges (of which 10 to 15 can be marketed internationally), monumental and pre-historic sites on the oasis of Kharga, Bahariya, Siwa, Fayoum and the Eastern Desert, in addition to quality service with good price per quality ratio, Egypt’s desert flows with abundant offers.
The project redefines desert tourism product from a marketing perspective and prepares the desert highlights for launching into an international scheme. The initiative promotes the desert activities, while preserving the desert’s natural resources.
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