Dallas Museum of Art makes final push for King Tut exhibit; 500,000 have visited


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Friday, March 27, 2009

Since it opened last October, the King Tut exhibition has drawn more than 500,000 visitors to the Dallas Museum of Art, officials there announced this week. That means the DMA has passed the halfway point of its anticipated 1 million visitors, with eight weeks left until Tut embarks for San Francisco.

With the Tut show having been open a little more than five months, it is averaging about 100,000 visitors monthly. At that rate, with less than two months to go to the May 17 closing date, the final tally could be expected to reach 700,000. Phillip Jones, president and CEO of the Dallas Convention and Visitors Bureau, said that even the 700,000 mark should allow the city to reach the $200 million economic impact it had hoped for with Tut.

Other U.S. cities have enjoyed phenomenal success with “Tutankhamun and the Golden Age of the Pharaohs,” which features more than 130 rare Egyptian artifacts.

The show drew 937,613 to the Los Angeles County Museum of Art between June 16 and Nov. 20, 2005; 707,534 to the Museum of Art in Fort Lauderdale, Fla., between Dec. 15, 2005, and April 23, 2006; 1.04 million to the Field Museum of Natural History in Chicago between May 26, 2006, and Jan. 1, 2007; and 1.37 million to the Franklin Institute in Philadelphia between Feb. 3 and Sept. 30, 2007, according to Arts and Exhibitions International, the promoter.

Excerpted from an article by Michael Granberry for dallasnews.com

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  5. Museum Exhibition or a Pay per View Spectacle?

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