Egypt World’s Best Country Brand for History

Egypt has topped the Best Country Brand for History category in the 2007 Country Brand Index (CBI), ahead of a renowned group of historically rich destinations that include Italy, China, Greece and France. The nation also figured prominently in the Best Country Brand for Art and Culture category, joining Italy and France in the top three, ahead of India and United Kingdom.

The distinction underscores Egypt’s strength in the tourism sector and reflects a successful marketing strategy that has improved its status in the two categories and its performance in the tourism market.

http://www.ameinfo.com/139568.html

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